International Guest Lecture Master of Management FEB Unud with Chuo University, Japan
Master of Management held a Guest Lecture activity with professors from Chuo University, Japan. On Wednesday, June 11, 2025, Prof. Takao Nomakuchi gave material on the theme of Green Consumer & Marketing Green Marketing in EV. Students were invited to understand more deeply about sustainable marketing strategies and the growing trend of electric vehicles in the global industry.
Guest Lecture was also held again on Monday, June 16, 2025, with Prof. Kimura Tsuyoshi who reviewed adaptive business strategies through the case of Honda Motor Company, providing an overview of how global companies face market changes with a strategic approach. Through these two sessions, students gain academic understanding and practical insights from a global perspective that is relevant to today's business world developments!
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