COMMUNITY SERVICE FOR THE MANAGEMENT UNDERGRADUATE STUDY PROGRAM IN 2023 IN SELUMBUNG VILLAGE

• Posted by: Admin
• Jumat, 1 Desember 2023
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Community Service for the Management Undergraduate Study Program in 2023 was held on Saturday, November 25, 2023, at Selumbung Village, Manggis District, Karangasem Regency, with the theme "Promotion Strategy for Circular Economy-Based Superior Products in Selumbung Village." The potential owned by Selumbung Village is very diverse, ranging from agriculture, MSMEs, and natural attractions to artificial tourism.

At this community service event, the village product raised is coconut products, but the market for coconut handicraft products is still minimal and difficult to penetrate. Therefore, the community service activities of the Undergraduate Management Study Program in 2023 are expected to be able to produce a marketing strategy for sustainable coconut products for the long term that supports the prosperity of the village, community, and environment.

The event was officially opened by Dr. I Made Artha Wibawa, S.E., M.M., as the Coordinator of the Undergraduate Management Study Program, which was then continued with material presentation and discussion as the core event in this activity.

This community service activity presented a guest speaker, Dr. I Gusti Agung Ketut Gede Suasana, S.E., M.M., who is a lecturer at the Faculty of Economics and Business specializing in marketing management and entrepreneurship, with Moderator Dr. Made Dwi Setyadhi Mustika, S.E., M.Si. The resource person brought material about promoting the results of creativity and innovation in coconut waste.

coconut waste. The material begins with data on population growth and Indonesia's entrepreneurial ratio, which is still small when compared to other large countries. Then, discuss the sources of success in the creative industry sector and the selection of promotional messages using the AIDA framework (attention, interest, desire, action).

This activity was closed with the handover of mementos and certificates to the speakers and a group photo session.