DOCTORAL PROMOTION SESSION DESAK MADE FEBRI PURNAMA SARI, S.E., M.M. PSDIM FEB UNUD

• Posted by: Admin
• Senin, 19 Februari 2024
• Has been read 38 time(s)

Students of the Management Science Doctoral Study Program, Faculty of Economics and Business, Udayana University, on behalf of Desak Made Febri Purnama Sari, S.E., M.M., held a doctoral promotion session and officially held a doctoral degree on Thursday, February 15, 2024.

The Doctoral Promotion Session was chaired by the Chairman of the Session, Prof. Dr. Ida Bagus Anom Purbawangsa, S.E., M.M., as the Coordinator of the Management Science Doctoral Study Program, Faculty of Economics and Business, Udayana University.

The theme of the dissertation raised by Promovenda Desak Made Febri Purnama Sari, S.E., M.M., which was able to bring Promovenda to a doctoral degree, was Customer Behavior of Fashion Clothing Products in Bali: Adjustment of the UTAUT2 Model on Omnichannel-Based Purchases.

The purpose of this research is to understand how people accept or reject a technology in response to the adoption process. There is a need for an academic framework that can explain this. The results of the study state that the integration of fashion retail services in Bali in conveying product information on each omnichannel channel is inconsistent. Perceived effectiveness is related to the process that individuals use to select, organize, and interpret each customer differently.

This Doctoral Promotion Session was held offline, which took place at BH Building Floor 3.4 FEB Unud-Sudirman, where the promoter of Promovenda was Mrs. Prof. Dr. Ni Wayan Sri Suprapti, S.E., M.Si., and for Co-Promoter I, Prof. Dr. I Putu Gde Sukaatmadja, S.E., M.P., and Co-Promoter II is Prof. Dr. Tjokorda Gde Raka Sukawati, S.E., M.M. This doctoral promotion was also attended by four academic invitees consisting of Prof. Dr. Ida Bagus Raka Suardana, S.E., M.M., Dr. A.A. Ngr. Eddy Supriyadinata G., S.Sos., M.Si., Dr. Gede Bayu Rahanatha, S.E., M.M., and Dr. I Gst. Ngurah Agung Eka Teja Kusuma, S.E., M.M. Promovenda is a lecturer at the Faculty of Economics and Business, Udayana University. Promovendus successfully passed the exam with a very satisfactory score.