DOCTORAL PROMOTION SESSION I WAYAN SANTIKA, S.T., M.M MANAGEMENT DOCTORAL STUDY PROGRAM FEB UNUD

• Posted by: Admin
• Senin, 15 Mei 2023
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Students of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University on behalf of I Wayan Santika, S.T., M.M., held a Doctoral Promotion Session and officially held a Doctoral Degree on Friday, May 12, 2023. This Doctoral Promotion Session was led by the Chairperson of the Session, Prof. Dr. Ida Bagus Anom Purbawangsa, S.E, M.M. as the Coordinator of the Management Doctoral Study Program, Faculty of Economics and Business, Udayana University.

The educational history of Promovendus I Wayan Santika, S.T., M.M., namely Graduated S1 Electrical Engineering Bandung Institute of Technology in 1999 and Graduated S2 Master of Management in 2003. 

The theme of the dissertation raised by Promovendus I Wayan Santika, S.T., M.M., which was able to bring promovendus to a doctoral degree was "Green Entrepreneurial Intention Among Students: A Study of Social Marketing".

The purpose of this study is to explain green entrepreneurial intention among students in Bali using the Theory of Planned Behavior model with moderating variables of environmental value and institutional support and mediating variables of green opportunity identification. Green entrepreneurship has received important attention from governments, academics, and policy makers to address social and environmental issues but has not received equal support around the world especially in developing countries. 

The results showed that entrepreneurship education has a positive and significant effect on attitude toward behavior, subjective norm, and perceived behavioral control. Attitude toward behavior, subjective norm, and perceived behavioral control have a positive and significant effect on green entrepreneurial intentions. Environmental values positively and significantly moderate the effect of entrepreneurship education on attitudes, subjective norms, and perceived behavioral control. Institutional green entrepreneurial support positively and significantly moderates the influence of attitudes, subjective norms, and perceived behavioral control on green entrepreneurial intentions. Green opportunity identification positively and significantly mediates the effect of perceived behavioral control on green entrepreneurial intentions. The novelty of this study is the moderating role of environmental values on the effect of entrepreneurship education on attitudes, subjective norms, and perceived behavioral control of green entrepreneurship. Green opportunity identification and institutional support for green entrepreneurship are also novel because green entrepreneurship differs from conventional entrepreneurship in terms of the activity's attention to environmental aspects.

This Doctoral Promotion Session was held offline / offline which took place at the BH Building Floor 3.4 FEB Unud-Sudirman, where the Promoter of the Promovendus was Prof. Dr. I Made Wardana, SE., M.P., and for the Co-Promoter I was Dr. Putu Yudi Setiawan, S.T., M.M., and Co-Promoter II was Dr. I Gst. Ngurah Jaya Agung Widagda K., SE, M.M. This doctoral promotion was also attended by four academic guests who were alumni of the Management Doctoral Study Program at the Faculty of Economics and Business, Udayana University. Promovendus is a Lecturer at the Faculty of Economics and Business, Udayana University who has a home base in the Bachelor of Management. Promovendus successfully passed the exam with the title With Praise (Cumlaude).